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Our Story

Built by Insurance Agents,
for Insurance Agents.

Aria Leads & Tech was founded by Vivian Weyll — a top-producing insurance agent who became one of the industry's most successful agency builders. This is that story.

Why We Exist

One Platform.
Built to Fix Everything.

Independent agents have always been underserved. Lead vendors that degrade at scale. CRMs built for other industries. Training locked inside IMOs with their own agenda. Operations held together with spreadsheets and prayer.

Aria Leads & Tech was built to solve all of it — in one place, with one account, and with no conflict of interest. Not because it was a good business idea. Because the person who built it lived the problem first.

The four platforms below are what came out of that experience. Every feature exists because a real agent needed it in the field.

Aria Leads Platform
A lead marketplace giving agents access to new, aged, direct mail, and digital leads — with full lead management, suppression tools, and real-time delivery into your pipeline.
Aria CRM
An AI-powered CRM built for insurance agents — with an AI appointment setter that books appointments hands-off, automated follow-up sequences, pipeline management, and full lead-to-client tracking.
Aria Desk
A complete back-office platform — client intake, AI underwriter that matches health conditions to the right carrier, policy submission and tracking, book-of-business management, and a post-sale retention AI that handles policy follow-up, birthdays, holidays, and long-term client communication automatically.
Aria Training
Vivian's field-tested sales training — word-for-word scripts, objection handling, and the exact systems built from real production. No theory, no consultants. Built from thousands of conversations in the field.
Vivian Weyll — Founder & CEO, Aria Leads & Tech
Vivian Weyll
Founder & CEO — Aria Leads & Tech
$100K+/month solo production
$1M/month agency — 12 months in
$100M+ issue-paid premiums on platform
Founder Story

From Solo Producer
to Industry-Changing
Platform

Vivian Weyll entered insurance in 2020 with a simple goal: build a real business. What she found was an industry structurally set up to limit independent agents — bad leads, no real CRM, training locked inside biased IMOs, and zero back-office infrastructure for someone working independently.

She built her own system from scratch. Within 12 months she was a $150K/month personal producer running a $1 million/month agency with 56 writers and a persistency rate above 88%.

12-month milestones
$150K
Personal monthly production
$1M
Agency monthly production
56
Writers — in 12 months

By industry standards, that kind of growth in 12 months simply doesn't happen. What came after was bigger still — a multi-million-dollar organization that eventually became a full IMO.

Then Vivian made a decision that surprised the industry: she closed her companies at the height of their success. Her reason was simple. The work she loved most — training agents, building systems, and creating infrastructure — had gotten buried under the weight of running the empire.

She wanted to go all in on the thing she'd always believed in most: giving independent insurance agents the platform they deserved.

"

I built Aria Leads and Tech because I couldn't find what I needed anywhere else. And then I realized — neither could any other agent.

— Vivian Weyll, Founder & CEO

That decision became Aria Leads & Tech as it exists today — a technology company purpose-built for the insurance industry, combining four core platforms into one integrated operating environment.

What sets Aria apart isn't just the technology — it's the approach. Every client is paired with an Account Executive who is themselves an elite producer, trained personally by Vivian. Rather than handing agents a product and stepping back, Aria's AEs sit down with every agent, identify the gaps in their business, and build the infrastructure to close them. The goal isn't a transaction. It's a transformation.

Today, Aria Leads & Tech serves over 4,000 agents across the industry — from brand-new agents learning to walk to seasoned IMO leaders looking for a platform they can actually stand on. Agents on the platform maintain persistency rates above 87%, nearly double the industry average. That number isn't a stat. It's the result of what happens when leads, training, systems, and real accountability come together in one place.

The Mission

Give independent insurance agents the best leads, the best training, the best systems, and the best infrastructure in the industry — so they can build businesses that last.

Aria Leads & Tech is built from agents, for agents.
And that difference shows in everything it does.

Why Aria Leads

Built Different.
By Design.

We didn't set out to build another software company. We built what independent agents actually needed — and refused to compromise on any of it.

No Conflict of Interest
We don't own a carrier. We don't run an IMO. We don't have a downline. We don't profit when you place a policy. Our entire business model is aligned with yours: you grow, we grow. That's the only dynamic we'll ever accept.
→ Completely on your side
Producers Supporting Producers
Every Aria Leads Account Executive is an elite active producer — not a customer success rep. They write $40K–$60K/month themselves. When they give you advice, it's coming from the field, not a playbook.
→ Real field experience
Everything Under One Roof
Leads. CRM. Policy management. Training. Account Executive. 30-Day Activation Sprint. No patchwork stack. No three-vendor headache. One account, one team, one system — from first dial to full book.
→ 4 platforms, one account
Engineered for Persistency
Most agents lose policies they already wrote — not because clients wanted to lapse, but because no one followed up. Aria Desk automates the entire post-sale relationship: approval follow-up, issued policy communication, birthdays, holidays, and at-risk flags before a lapse can happen.
→ The persistency doubler
Training That Runs Through Everything
The training isn't a tab you open once and forget. Aria Training is woven into how your Account Executive coaches you, how your scripts are built, and how your activation sprint is structured. Every touchpoint is built on the same system Vivian used to build her own production.
→ Field-tested, not textbook
Free to Start. Fast to Launch.
No long-term contracts. No setup fees. Create your account free, get matched with your Account Executive within 1 business day, and have a personalized 30-day activation plan by the end of your first call.
→ First policy target: day 7
The Proof

The Numbers
Don't Lie.

These aren't projected figures. These are outcomes from agents who use Aria every day.

4K+
Active Agents on Platform
$100M+
Issue-Paid Premiums Facilitated
87%+
Average Persistency Rate
vs ~45% industry average
7
Days to First Policy Target
30-Day Activation Sprint
The Team Behind Your Results

Meet Your
Account Executives.

Every Aria Leads agent is matched with a dedicated Account Executive — an elite producer writing $40K–$60K/month in the field, personally trained by Vivian. They build your 30-day plan, run weekly check-ins, and drive your business forward from day one.

$40–60K
Avg. monthly production per AE
100%
Active producers, not reps
1 Day
Matched within 1 business day
Weekly
Dedicated check-ins per agent
Cayspilar Guillen
Elite Account Executive
Cayspilar Guillen
Senior Account Executive
"I know exactly what it takes to get to elite-level production — because I'm still doing it in the field every month. I'm going to help you build the same infrastructure that got me there. No guesswork. Just what works."
Elite Producer
5+ yrs
In the Industry
Arletha Idrissa
Elite Account Executive
Arletha Idrissa
Senior Account Executive
"Understanding insurance from the inside — the underwriting, the products, the retention mechanics — is what separates my clients from agents who just dial and hope. We don't build hopeful businesses. We build real ones."
Elite Producer
7+ yrs
In the Industry
Alfred Spearman
Elite Account Executive
Alfred Spearman
Senior Account Executive
"I've seen agents with all the talent in the world quit because nobody showed them how to turn activity into income. I take the chaos of early production and turn it into a repeatable, scalable system — every single time."
Elite Producer
5+ yrs
In the Industry
How We Operate

Core Values.

These aren't values we hung on a wall. They're the principles that shape every product decision, every hire, and every interaction with the agents we serve.

01
Agents First. Always.
Every product decision, every platform feature, every training module starts with one question: does this make the independent agent stronger? If the answer isn't clearly yes, we don't ship it.
02
Radical Ownership
We don't blame the market. We don't blame the leads. We don't blame the economy. We own our results — and we build a culture where every Account Executive, every team member, owns theirs too.
03
Speed With Substance
We move fast. But fast without precision is just noise. We target a 7-day first policy because we've built the system to get there — not because it's a catchy number.
04
Transparency Over Politics
We're neutral because we have to be. But we're also honest because it's the right call. If a lead source isn't performing, we tell you. If a strategy isn't working, we change it.
05
Built From the Field
Theory doesn't close policies. Everything we build is tested on real agents against real objections in the real market. If it doesn't work in the field, it doesn't go in the platform.
06
Growth Is a System
Great agents sometimes hit bad months. Bad agents with great systems become great agents. We believe growth is a science — and we've built the experiment more than once.
Ready When You Are.

Put a Machine
Behind Your Production.

Create your free Aria account today. You'll be matched with a dedicated Account Executive — an elite producer who will build your personal 30-day activation plan and drive your business forward from day one. The infrastructure is built. The team is ready.

Create Your Free Aria Account → Back to Home
✓ Free to create
✓ Dedicated Account Executive within 1 business day
✓ Personalized 30-day plan
✓ No long-term contracts
✓ 4,000+ active agents on platform